Jewelry Wisdom for Buyers and Sellers Alike
BUY LIKE A GUY™ is where buyers learn how to buy jewelry the right way and for top jewelers to connect with valuable customers.
You Don't Need to Know Everything. You Just Need "A Guy."
The podcast for men who'd rather find the right expert than pretend to be one. Jewelry, watches, bourbon, and more—straight talk, zero BS.
Recent Episodes
Nov. 27, 2025
Ep. 91 - Natural Diamonds: Nature's Greatest Masterpiece with Ari Jain
Thinking about buying an engagement ring — or trying to decide between a natural diamond and a lab-grown diamond? This episode cuts through all the noise, hype, and half-truths in the diamond world. Part I of Andy's conversat...
Nov. 13, 2025
Ep. 90 - How to Buy Your First Luxury Watch Without Getting Scammed
Thinking about buying your first real watch? Here's what the dealers won't tell you about ghost listings, fake prices, and why that "deal" you found online doesn't actually exist. Part II of Andy's conversation with Christian...
Oct. 30, 2025
Ep. 89 - The Art of Time: How to Buy a Real Watch with Christian Bruhn
When a guy decides he wants a real watch — something with meaning, quality, and story — he walks straight into a jungle of hype, counterfeits, and confusion. In this two-part conversation, Andy Koehn talks with Christian Bruh...
June 27, 2025
Diamonds As Bad Investments
And Why That Misses the Whole Damn Point
June 13, 2025
The Four C's (Part 2)-Clarity and Carat Weight
Chapter 2: The Four C's (Part 2) Episode Overview Andy finishes the Four C's conversation with Clarity and Carat Weight, delivers his legendary Diamond-to-Steak conversion chart, and cuts through the industry's microscopic bu...
June 6, 2025
The Four C's (Part 1)
Episode Overview Andy breaks down the diamond industry's "sacred scripture" - the Four C's - but cuts through the BS to give you what you actually need to know. This is part one of a two-part deep dive into diamond grading, f...
Listen On
Recent Blog Posts
July 5, 2023
Timing Matters: When Not to Buy An Engagement Ring or Other Fine Jewe…
There are some scenarios when you should absolutely not give her an engagement ring, or any other jewelry for that matter. I'm not giving relationship advice in this episode, I'm here to tell you how to buy jewelry like a champ, and nothing more.&nb…